What is the broker's duty regarding advertising?

ADVERTISING REGULATIONS for real estate brokerages: BROKERAGE IDENTIFICATION: All advertising (print, digital, signage, social media) must identify the brokerage — not just the agent. 'Call John Smith for this great home!' without mentioning the brokerage is a blind ad and typically prohibited. AGENT NAMES: Agents may be named but the brokerage name must be present. STATE VARIATIONS: Some states require specific prominence for the brokerage name. CLAIMS: False or misleading advertising violates state real estate law and may also violate FTC regulations. DISCRIMINATION: Advertising cannot use words, images, or targeting that indicate a preference for or against protected classes. All agents operating under the broker's licence create advertising liability for the designated broker — the broker must supervise all agent advertising.