A manager balancing sales goals with responsible service should recognize that:

A manager should recognize that while sales matter, the long-term success of the business depends on protecting its license and reputation and on public safety — all of which responsible service supports. Chasing short-term sales through over-service or lax ID checks risks fines, lawsuits, and license loss that can devastate the business. Responsible service and sustainable profitability are aligned over the long run. A good manager frames responsible service not as a barrier to business but as essential to keeping the business operating legally and safely over time.