Selling alcohol to a visibly intoxicated person primarily creates a risk of:

Selling alcohol to a visibly intoxicated person primarily creates the risk of harm — to the intoxicated person (accidents, injury, alcohol poisoning) and to others (such as victims of impaired driving) — as well as legal liability for the server and the establishment under server-liability and dram shop laws. This is precisely why the law prohibits such sales. The potential consequences, both human and legal, far outweigh any short-term benefit. Recognizing this risk reinforces why servers must monitor intoxication and stop service when needed.