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A
The price of color
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B
The lightness or darkness of a color, from dark to light
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C
The brand
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D
The scent
Why this is the answer
In haircoloring, the level system measures the lightness or darkness of a hair color, typically on a numbered scale from darkest to lightest (for example, low numbers for dark shades up to high numbers for the lightest blondes). Level describes depth only, separate from tone (the warmth or coolness of the color). Understanding level — and distinguishing it from tone — helps cosmetologists analyze natural color and formulate or choose target shades. The level concept is a standard part of haircoloring theory on the exam.
Source: Hair Care — Color Level