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Real Estate · Advertising and Marketing Rules

What is a 'blind ad,' and why do state rules generally prohibit it?

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Correct answer

An advertisement that does not disclose that the advertiser is a real estate licensee or the name of the brokerage, which is prohibited because it can mislead the public

  1. A An ad with no photographs
  2. B An ad placed by a blind person
  3. C An advertisement that does not disclose that the advertiser is a real estate licensee or the name of the brokerage, which is prohibited because it can mislead the public
  4. D An ad for a property with no address

Why this is the answer

A blind ad is advertising by a licensee that fails to disclose that a licensed brokerage is behind it — for example, an ad that looks like a for-sale-by-owner listing or omits the brokerage name. State rules generally prohibit blind ads because they can mislead consumers into thinking they are dealing with a private party rather than a licensed professional operating under a broker. Most states require that advertising identify the brokerage. This applies across media, including online and social platforms. The specifics of what must appear vary by state, but the prohibition on blind ads and the requirement to identify the responsible brokerage are consistent state broker-portion advertising rules.
Source: Blind Advertising Prohibition

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About this topic: Advertising and Marketing Rules

Advertising and marketing rules cover brokerage name requirements, team and individual advertising, internet and social media rules, and the prohibited claims and practices. This is one of 5 Broker (State Law) questions on advertising and marketing rules, each with a full explanation on a single study page.

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