What is the broker's responsibility for advertising published by the brokerage and its agents?

State law makes the broker responsible for advertising done in the firm's name and, through the duty to supervise, for the advertising of affiliated agents. Brokerage advertising must be truthful and not misleading, must generally identify the brokerage so the public knows the licensee operates under a broker, and must comply with fair-housing law and any state-specific disclosure rules (for example, how team or franchise names appear). A broker who allows misleading or 'blind' ads, or discriminatory advertising, can be disciplined. Because requirements vary by state, brokers adopt advertising policies and review processes, and the state broker portion tests this supervisory responsibility for advertising.