Under state advertising rules, what is generally required when a licensee advertises a property or their services?

Advertising requirements: State license laws regulate real estate advertising to protect consumers.

Common rules: Advertising must NOT be FALSE or MISLEADING; must typically include the BROKERAGE name (and disclose that the advertiser is a licensed real estate professional/brokerage); BLIND ADS (ads that conceal the fact that the advertiser is a licensee/brokerage — making it look like a private 'for sale by owner') are generally PROHIBITED; the licensee must advertise under their broker's name/supervision; TEAM/PERSONAL names may have specific disclosure requirements.

Online/social media: Same rules apply to digital advertising, websites, and social media.

Property ads: Must be accurate (don't misrepresent features, price, availability); fair housing compliance (no discriminatory language or steering).

Authority to advertise: A licensee generally must have the seller's permission to advertise a property.

Consequences: False/misleading advertising or blind ads violate license law and can result in discipline; the requirements that advertising be truthful, not misleading, and properly identify the brokerage (no blind ads) are standard state advertising rules tested on the exam — designed to ensure consumers know they're dealing with a licensed professional.