There is a long line of customers and everyone is getting impatient. What is the best approach?

MANAGING A BUSY COUNTER: With a long line, the best approach is to work EFFICIENTLY and ACCURATELY, stay CALM and COURTEOUS, and acknowledge waiting customers — balancing quality service with reasonable pace. Rushing and cutting corners (causing errors), taking your time obliviously, or cherry-picking easy customers all score poorly. The 477 VEA rewards maintaining service quality and composure under pressure. Customers appreciate efficient, accurate, courteous service and acknowledgment of their wait; the skill is moving the line along without sacrificing accuracy or treating any customer poorly. Staying professional and effective under the pressure of a busy counter is a core, valued retail competency.