USPS · General

A customer seems confused about which of several mailing options to choose. What is the best way to help?

Correct answer

Ask about their needs (speed, budget, tracking, destination) and explain the relevant options clearly so they can choose the one that fits best

  1. A Pick the most expensive option for them
  2. B Ask about their needs (speed, budget, tracking, destination) and explain the relevant options clearly so they can choose the one that fits best
  3. C Tell them to figure it out themselves
  4. D Pick the cheapest option regardless of their needs

Why this is the answer

CONSULTATIVE SERVICE: To help a confused customer choose, ASK about their NEEDS (how fast, budget, tracking, destination) and EXPLAIN the relevant options clearly so they can pick what fits best. Upselling them to the most expensive option, leaving them to figure it out, or defaulting to the cheapest regardless of needs all provide poor service. The 477 VEA rewards a consultative approach — understanding the customer's actual requirements and matching products to them, neither over-selling nor under-serving. Asking clarifying questions and giving clear, relevant information empowers the customer to make the best choice for their situation; this needs-based service is a core, valued counter-service skill.
Source: USPS 477 VEA — Customer Service, Helping Customers Choose