A designated-driver or safe-ride program at an establishment primarily helps to:

A designated-driver or safe-ride program primarily helps reduce impaired driving by giving customers who have been drinking a safe way to get home — for example, by promoting designated drivers, offering free non-alcoholic drinks to designated drivers, or helping arrange taxis and rideshares. Such programs support the responsible-service goal of preventing alcohol-related harm and can reduce the establishment's liability. They complement, but do not replace, the server's duties to check IDs and avoid over-serving. Encouraging safe transportation is a core harm-reduction practice.