What is typically required when a real estate licensee advertises a property?

Real estate advertising is heavily regulated by state license laws. COMMON RULES: (1) BROKER NAME REQUIRED — advertisements must identify the BROKER (the brokerage firm, not just the salesperson); states require this so consumers know who they're dealing with; salesperson-only ads are typically violations; (2) NO MISLEADING information — must be truthful; can't advertise properties not listed, can't misrepresent property features; (3) AUTHORIZATION — must have seller's permission to advertise (sounds obvious but enforced); cannot advertise expired or terminated listings; (4) OWN-NAME advertising — salespersons advertising their OWN property (not a listing) typically must still identify they are licensed and the brokerage they're affiliated with — some states require disclosure of license status in such ads (so the salesperson doesn't appear to be a 'regular FSBO seller' when they're actually licensed); (5) FAIR HOUSING compliance — advertising must not include discriminatory language about protected classes; (6) ONLINE/SOCIAL MEDIA — modern rules generally require same disclosures; some states have specific online advertising rules; (7) SIGN regulations — signs must include broker name and contact, comply with local zoning. PROHIBITED CONTENT: (a) discriminatory references (race, color, religion, national origin, sex, familial status, disability — federal Fair Housing Act); (b) some states add additional protected classes (sexual orientation, gender identity, source of income, age beyond federal); (c) misleading price/availability/features; (d) misrepresentation of personal credentials (claiming designations not earned); (e) sponsoring broker name omitted. PENALTIES: warnings, fines, education requirements, license suspension/revocation depending on severity. KEY EXAM POINTS: know YOUR state's specific advertising rules including digital/social media requirements which have evolved significantly in recent years.